In the capital of Colombia, Bogotá, the city authorities introduced an unusual method to improve the traffic culture – mimes in the streets. These artists use humor, gesticulation and stage movements to point out to drivers and pedestrians the disobedience of traffic rules. Instead of fines and traditional methods of enforcement, the goal is education through interaction and fun.
This initiative dates back to the nineties. Mayor at the time, Antanas Mockus, hired mimes to reduce chaotic traffic behavior. Their role was to “shame” reckless drivers and pedestrians in a comical way, drawing attention to risky behavior such as crossing outside the crosswalk, blocking intersections and parking illegally. In addition, mimes actively encourage drivers to give way to pedestrians, obey the speed limit and use their turn signals correctly, all through humorous gestures and facial expressions.
Results: Fewer accidents and better traffic culture
Hiring mimes had a significant effect on the behavior of road users. According to the data of the city authorities, in the years following the launch of the initiative, a decrease in traffic accidents was observed in the central parts of Bogotá. Pedestrians became more aware of their obligations at pedestrian crossings, while drivers showed greater respect for the rules.
In addition to the reduction in the number of incidents, research has also shown a change in the perception of citizens. Instead of perceiving traffic fines as repressive measures, drivers and pedestrians have developed a greater awareness of personal responsibility and the importance of traffic culture through this campaign. The model was so successful that similar initiatives were launched in other Latin American cities.
Innovative educational methods around the world
Similar initiatives, which combine creative methods of educating road users, exist in other parts of the world. For example, in Sweden, interactive traffic lights have been installed that encourage pedestrians to wait for the green light through animations and games. In Japan, hologram projections and sound signals are used to draw the attention of drivers and pedestrians to dangerous intersections. Even some cities in Europe have experimented with humorous campaigns that educate drivers about traffic safety through skits and street performances.
The example of Bogotá shows that the education of road users does not have to be exclusively formal and traditional. By combining art, technology and an interactive approach, it is possible to significantly increase citizens’ awareness of traffic rules and reduce the number of incidents on the streets. Such innovations represent the future of traffic safety and can be an inspiration for other cities around the world.
